Max New York Life enters ‘The Guinness Book of World Records’

Max New York Life Insurance, one of India’s leading life insurance companies, announced that it has earned its place in the Guinness Book of World Records. The recognition was bestowed upon the company for creating the ‘World’s largest umbrella’. This record setting collapsible umbrella is almost as wide as the dome of Taj Mahal and as high as a three stories building. With a 54 feet diameter and 32 feet height it could provide cover to around 200 people. A team of 20 people worked for 24 days to construct this award-winning umbrella and was unveiled on 14 August 2010 at Ishanya Mall in Pune.

 On this achievement Ms. Anisha Motwani, Chief Marketing Officer, Max New York Life Insurance, said “We are delighted with this recognition. The largest umbrella in the world justifies Max New York Life’s tagline line of “Karo Zyaada Ka Iraada”. It also signifies protection from uncertainties of weather; just like life insurance which provides protection from uncertainties of life. This innovative initiative was undertaken as a part of our efforts to build higher visibility for the Max New York Life brand

 Read more at: IndiaExpress

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